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A South London Nisa Local has seen a 30% increase in chilled sales after the addition of Co-op’s ready meals.

The store’s owner, Kaual Patel, credits the uplift of £6,000 per week in chilled sales to the range and a recent refurbishment.

Kaual said: “In November 2022, we refurbished the store and added chiller space, taking the Co-op ready meal range. Since then, we’ve seen an uplift in sales of at least 25-30%, around £6,000 a week.

“The chillers are now our biggest department. This has made a huge impact, allowing us to compete against larger chains in a way we couldn’t before. The chilled range has even overtaken alcohol and tobacco sales, which is great for our margins.”

Jayne Brown, Co-op’s brand planning and comms manager at Nisa, said: “Kaual’s story demonstrates the potential of the ready meal range. Seeing his chilled section outperform alcohol and tobacco is a testament to the power of branding and strong margins.”