A Nisa retailer has developed an innovative new store in Guildford, Surrey, with a focus on specialist and local foods, and including a standalone vaping shop.

The launch of Guild Foods Market followed two years of planning and involved a near three-fold extension of the previous store.

Owned by Mayank Shah, the store has belonged in the family for more than 25 years, starting as a 300sq ft kiosk before being extended to 1,500sq ft nine years ago. He bought some unused offices next to his site to enable the new expansion which takes the store to around 4,000 sq.ft.

The store features a specialist standalone vaping shop, an independent florist concession, a health food section focusing on whole foods and proteins, and a kitchen offering an extensive range of freshly-prepared foods and snacks including smoothies, hot sandwiches and more.

Guild Foods Market business development manager Gary Kemp said: “We are giving customers a fantastic choice. Shoppers can buy their everyday brands here at their usual competitive prices or they can choose from a multitude of specialist brands which are typically hard to find in the market.

“This is a new take on convenience retailing – it’s about bringing together mainstream convenience and more specialist products to provide our shoppers with a very different experience.”