Nisa has invested £6m into the wholesale price (WSP) of more than a thousand branded products, mainly focused on the alcohol and tobacco categories, as part of its strategy to further support retailers.
It has reduced the WSP of more than a thousand branded lines across ambient categories - beers, wines, spirits, soft drinks and tobacco - to symbol and independent retailers.
The price changes include a £6.62 saving on a case of 4 pack Carlsberg Export (pint), a £5.97 saving on a case of Hardys VR Chardonnay and a £1.48 reduction on a case of JPS Players Real Red King Size. In soft drinks, a case of 24 Coca Cola Regular 330ml cans has a £1.95 saving. Smirnoff Vodka 70cl is currently on promotion at £69.00.
In addition, the post-promotion WSP will be £70.74, which is £7.72 less than the current standard WSP.
This announcement comes on the back of the investment in September 2022 to create more than 1,000 price reductions for Nisa retailers on Co-op own brand lines.
Nisa managing director Peter Batt said the group has “committed to further develop the customer offer as part of its mission to be the independent retailer’s partner of choice”.
“I’ve been really clear since taking on this role that Nisa retailers are at the heart of all our decisions and that I’ll listen to their feedback and will deliver on everything we said we would,” said Batt. “We know we need to invest in price during these challenging times, and that’s why we’re pleased to be able to provide better wholesale prices into categories which drive high footfall for our retailers, allowing retailers to protect their margins at a time when most business costs are escalating.
“This price investment is only the beginning of the support we are committed to providing our retailers throughout 2023 and beyond. We know that issues such as energy costs and the cost of living are a real concern to our Customers and we are working hard to provide as much support as possible.”
1 Readers' comment