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Dino Labbate has been announced as the new chief commercial officer at AG Barr.

Having spent seven years at Britvic, most recently as GB commercial director for Hospitality, Labbate will take up his new role from today.

His previous experience at Kraft Heinz, Burton’s Biscuits and Northern Foods brings a wealth of FMCG insight and experience across all channels of the food and drink industry, said the multi-beverage company. 

Euan Sutherland CEO of the AG Barr Group commented on the acquisition: “This is a new role for the business and reflects our growth ambitions. Dino’s FMCG experience, enthusiasm and commitment has made an instant impact on the business. He understands soft drinks and has considerable knowledge across grocery, wholesale, out of home and on-premise, which will play a pivotal role in developing all brands in the business.”

Labbate said: “AG Barr has a rich history of success, which alongside the company’s bold growth ambitions, make this a brilliant opportunity for me to help steer our teams on the next chapter of AG Barr’s story. There’s so much potential in our portfolio which is already packed with incredible brands. I’m looking forward to supporting the business as we set ourselves up to win with current and future consumers.”