First England match of Women’s World Cup set to score £51.8m in retail food and drink sales

Retailers are being advised to get ready for the Lionesses’ first match of the Wormen’s World Cup on Saturday, which is expected to fuel £51.8m in food and drink retail sales, according to the Women’s World Cup 2023 Spending Report by VoucherCodes.co.uk.

The report claims that due to the 10:30am weekend kick off, 4.3m consumers will tune in to watch the game from home.

It also reveals that nearly half of Brits (48%) agree they are more interested in women’s football this year compared to four years ago, when the women’s team last played in a World Cup, with younger generations and young families in particular having embraced women’s football.

Maureen McDonagh, SVP international & managing director at VoucherCodes.co.uk said: “With 4.3m consumers expected to tune in from home, there are plenty of opportunities for retailers to take advantage of England’s first fixture. Offering competitive discounts and offers across a range of appropriate products will incentivise people to shop with you.”

Across the tournament, food and drink retailers are set to welcome a £333m sales injection, the report forecasts.