Costa Coffee is offering a free hot drink via Costa Express machines across the UK on Tuesday (1 October), in a bid to overcome a long-standing “stigma” of self-serve coffee machine.

Costa, Hull Uni

Available on Tuesday 1 October from over 8,500 participating Costa Express machines nationwide, consumers can claim their free cup of coffee, tea or hot chocolate, including partaking convenience stores and forecourts.

Costa Express managing director Scott Martin said: “The coffee industry is booming with no sign of our love affair with the drink slowing, as it’s estimated 95 million cups are consumed a day. However, for years, self-serve machines have carried a certain stigma. Freeze-dried coffee, long life milk, clumpy soups and bland hot chocolate were readily stocked in machines across the late nineties and early noughties, so we can imagine how one poor experience is enough to put someone off for life.

“We at Costa Express don’t believe this is acceptable and have worked tirelessly to revolutionise the self-serve experience. Our machines serve the same fresh signature Mocha Italia coffee beans and fresh semi-skimmed milk you would expect in our Costa Coffee stores, so the quality of your experience is never compromised.

“We’re so confident that once you’ve tried a cup from Costa Express that it’ll fast become a regular part of your routine, so for one day only, we’re giving away a free drink to all.”

Costa Coffee Club members are also encouraged to scan their Costa Coffee Club app upon collection of their free drink for a chance to win free Costa Coffee for a year.

The offer is not available in Northern Ireland.