Warner’s Budgens has teamed up with online children’s channel E-Bop.tv to create a reward card system to encourage good behaviour in children while their parents are shopping.

The scheme was launched at a fun day for children on July 2 and will operate at Warner’s Budgens in Moreton-in-Marsh, Gloucestershire. Children will receive a sticker for their reward card when their grown-up has spent over £15 in one transaction, encouraging more families to shop at the store and increase basket spend to £15 or more.

Cashiers are briefed to offer children a reward card and to explain how it works. When a child has a reward card, the cashier will ask the grown up if the child has behaved well and helped with the shopping before giving a sticker.

Stickers will be branded with E-bop.tv Charlie Marmalade characters. Children will need to collect 10 to complete their card, and will receive a Charlie Marmalade plush character or voucher to redeem online for an E-Bop.tv space station ‘VIP membership’.

Guy Warner, owner of five Warner’s Budgens stores, said: “Our new E-bop.tv reward scheme is an exciting initiative that promises to make the shopping experience far more engaging for young visitors throughout our stores.”

Vicky Brook, director at E-bop.tv, said: “E-Bop.tv is delighted to be partnering up with Warner’s Budgens to encourage children to behave well and help whilst grown-ups are doing the shopping. We hope this initiative will encourage others to follow suite. We all know rewarding and recognising good behaviour at this key stage in child development three-six years influences future traits.”