The e-vapour brand blu has expanded its portfolio with its latest next-generation ‘pod mod’ system, My blu, along with its new ‘Intense’ Liquidpods.
Available from September, My blu combines a high-performance vaporiser that takes just 20 minutes to charge, while the device’s hassle-free Liquidpods allow consumers to switch between flavours in seconds via a simple one-step ‘click and go’ system.
My blu is also the first widely-available pod mod device to feature Nicotine Salts, created by introducing a special compound to the ‘freebase’ nicotine found within tobacco leaves. Vaping a My blu Intense Liquidpod results in nicotine being absorbed into the body at a significantly more rapid rate than normal e-liquids.
By delivering a sensation of satisfaction much closer to smoking a traditional cigarette, My blu Intense aims to appeal to adult smokers who are either looking to switch to vaping for the first time, or have tried vaping in the past and not been fully convinced.
Sophie Hogg, head of next generation products at blu UK, said: “With 57% of new vapers opting for closed systems (Fontem Global Tracker 2016), we’re incredibly excited about the possibilities My blu and our unique Intense Liquidpods offer as we seek to widen the scope of our product offering in this dynamic new category.”
“We recognise the important role vaping can play in transforming smokers into vapers. The latest myblu product offering has been created to help adult smokers in their journey towards something better by offering a rapid delivery of nicotine that will remind them of smoking a traditional cigarette. Its unique Nic Salt-infused proposition means it’s the smoothest, most satisfying and intense My blu experience yet.”
The My blu Starter Kit has an RRP of £19.99 and includes a My blu device, USB charger and one tobacco flavoured Liquidpod. My blu Intense Liquidpods retail at £5.99 for a pack of two 1.5ml Liquidpods and come in four flavours. A selection of freebase My blu Liquidpods are also on offer, including zero, 0.8% and 1.6% nicotine strengths.
My blu Intense Liquidpods are available in the following four flavours: Tobacco, menthol, strawberry mint and blueberry.
My blu standard Liquidpods are also available in: green apple, mango apricot, cherry Crush, eucalyptus lemon, ginseng ginger, café latte, bourbon caramel, tobacco, tobacco crème, menthol and blue ice.