A new roadside service station and convenience store launches in Lincolnshire later this week combining EG On The Move’s petrol forecourt with Co-op convenience.
Opening on Thursday (18 September) as EG On the Move, Wyberton Services, the new to market site is located on The Quadrant, Coney Way, Wyberton.
The 24-hour site features a Co-op convenience store offering everything to re-fuel motorists on the go. It includes self-service Starbucks coffee, bakery products and hot food alongside a focus on quality fresh, chilled and healthy produce, meal deals, freshly prepared sandwiches, pizzas and everyday essentials.
The food service offer at the includes Delice de France – La Bakery and Roll Over hot dogs.
Martin Rogers, director of partnership development at Co-op, said: “The service station is focused on meeting the fuel and food needs of motorists and those who live in the surrounding area, and we’re delighted to again partner with EG On The Move on the launch of this latest new-to-market site.
”We’re focused on scaling our franchise business, and look forward to identifying more locations for joint growth with EG On The Move where we can create a compelling forecourt and convenience food offering together.”
The Wyberton site expands the partnership between Co-op and EG On The Move following a successful trial together last year. In July 2025 the pair also collaborated on a new to market site in Stowmarket.
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