Spar has launched its first-ever major mobile marketing drive in an effort to engage more with younger shoppers.

Running across more than 1,900 UK stores, the ‘Shop & Win’ campaign is designed to attract new customers as well as increase visit frequency.

Working in conjunction with multi-channel promotional strategy and shopper activation agency Blue Chip and digital voucher partner i-Movo, ‘Shop & Win’ offers the chance to win an iPad Air every day as well as hundreds of instantly redeemable prizes from brands such as Cadbury’s, McVities, Coca Cola, Mars and Walkers.

Customers can win by texting SPAR plus the last four digits of their till receipt number to 84433 or enter free online at Prize coupons are then sent directly to the winner’s phone.

The ‘Shop & Win’ campaign is being supported by a 10-second bolt on to Spar’s TV advertising between 12-25 August as well as radio, social media, online and point of sale activity.

Spar UK’s marketing manager Andy Burt said the campaign will help them attract more customers in the 18-44 year-old demographic.

“This is an exciting time for Spar as it is important that we engage with a younger audience,” he said. “The deployment of mobile vouchers enables us to ensure that we have a secure method of rewarding our customers. Real-time reporting also allows us to manage the performance during the campaign and provide us with the ability to react quickly to changing market conditions.

“We are particularly pleased to have worked with Blue Chip and i-movo on this, our first major national mobile marketing campaign,” added Burt. “We are confident that the drive will increase footfall into our stores over the coming weeks.”