Retailers could net a share of £1.3bn of extra sales if England manages to get through to the second round of the upcoming World Cup.

In a report by, it estimates that over 23 million people in the UK will watch the tournament, with £365m being spent on food and drink by consumers watching the first round group games at home.

It estimates that another £143m will be spent on food and drink if England makes it through Group D which also contains Italy, Uruguay and Costa Rica.  Should England overcome the odds and make it all the way to the final, estimates that £1.04bn will be spent on food and drink for that game. managing director Claire Davenport said shoppers’ financial situations have improved since the last World Cup in 2010 and they are ready to splash out for the tournament.

“Since the last World Cup, we’ve seen the UK come out of recession, unemployment drop month-on-month this year and estimates the GDP will grow by 3.1% in 2014, said Davenport. “This, coupled with consumer confidence at its highest peak since September 2007, has impacted on the feel-good factor of England’s fans this summer – which can only be good news for our retailers, pubs and restaurants.”