Yoplait has unveiled a new eight-pot pack of its kids Wildlife Yogurt range.
The new eight-pack will be launched into the convenience channel on 10 November. Pricemarked at £2, the pack is designed to allow independent retailers to compete with the multiples on value and help them capitalise on the kids yogurts market, which makes up 10% of the total CYD category. The pack comes in a mixture of strawberry and vanilla 90g pots with a free glow in the dark sticker promotion.
It is hoped this eight-pack will build on the Wildlife Choobs £1 PMP, Peppa Pig £1 PMP that Yoplait have already launched into the convenience channel.