Yoplait unveils exclusive collab with Netflix’s KPop Demon Hunters

Yogurt-maker Yoplait has created an exclusive range of yoghurts inspired by KPop Demon Hunters - Netflix’s most popular film – hitting shelves in the category’s critical back-to-school period.

Frubes will be leading the collaboration, followed by a new chocolate dessert and a strawberry drinking yogurt featuring fan favourite characters.

For a limited time, all three Frubes flavour packs will feature KPop Demon Hunters characters including Rumi, Zoey, Mira and Jinu. Each tube will be designed with a different character and fun facts.

Back of packs include a fun card collection which fans can match and swap with friends. Lastly, a special surprise awaits the lucky fans who find Derpy Tiger in their packs.

Antoine Hours, general manager for Yoplait UK, said. “KPop Demon Hunters is a huge collaboration for Yoplait and for the kids’ yogurt and dessert category - the most popular movie on Netflix is joining forces with the number one brand in kid’s yogurt.

Kids and families

“We’re confident that our new range will resonate with kids and families, and drive excitement in the yogurt and dessert category. As with our existing kids’ range, the new KPop Demon Hunters range is also fortified with calcium and vitamin D, supporting our ambition to bring new shoppers into the category while helping families grow healthy bones.”

The new chocolate desserts will be joining the burgeoning desserts category and are made with almost 80% whole milk, are Fair Trade certified cocoa and HFSS compliant, so will be perfect as a permissible treat.

KPop Demon Hunters strawberry drinking yoghurt comes in 180g bottles and features four different designs of the film characters.

Hours added: “Back-to-school is the biggest moment in the year for kids’ yoghurts and being able to bring the phenomenon that is KPop Demon Hunters to lunchboxes, snack and dinner time is going to get playgrounds buzzing.”