Yakult offers prizes as part of ‘Feel Good Mission’ campaign

Yakult is on a mission to help everyone ‘feel good’ this autumn.

As part of its ‘Feel Good Mission’ campaign, Yakult is running a nationwide on-pack giveaway, offering shoppers the chance to win seven luxury breaks worth £2,600, as well as thousands of feel-good prizes.

Three million packs of Yakult and Yakult Light (7 x 65ml) will feature the on-pack giveaway, available until 30 November across both the UK and Ireland.

Prizes range from luxury spa breaks for two people, to fitness app memberships and veg box vouchers. For every pack purchased, shoppers will have the chance to win by simply visiting the on-pack URL and scanning their receipt.

To support the campaign, Yakult is working with experts to inspire and advise consumers on how they can ‘feel good’ and look after their wellbeing. The campaign is also supported by digital and PR activity.

Hiroaki Yoshimura, MD for Yakult UK & Ireland, said: “As we leave summer behind, and head into the colder months, consumers become more aware than ever that they need to look after their wellbeing, including both their physical and mental health. Our Feel Good Mission campaign offers consumers the chance to find new ways to look after their wellness this autumn, whether it’s by enjoying a spa day, trying a mindfulness app, getting creative in the kitchen with a veg box, or simply taking a moment to enjoy a little bottle of Yakult or Yakult Light.”