This summer, Yakult is giving shoppers the chance to enjoy a wide range of activities in a campaign created to celebrate the #ScienceOfYou! Every promotional pack of Yakult and Yakult Light offers a free sports and wellness session.
Various activities are up for grabs at more than 3,000 venues, including tennis, swimming, golf lessons, personal trainer sessions or a three months subscription to the Mindfulness App Premium meditation service.
Eexperiences include: trampolining, Disco Yoga and outdoor boot camps with British Military Fitness.
Everyone can celebrate the #ScienceOfYou with a free sports and wellbeing session by sharing their experience with friends and family using the campaign hashtag.
Reshma Patel, marketing manager at Yakult UK & Ireland, said: ”‘The ‘Science of You’ campaign aims to drive penetration over the summer time, when people are increasingly looking for positive lifestyle choices. The simple mechanic, celebrating wellbeing and the science of the human body, connects the brand with our core values while also helping us deliver on our business objectives.’
The campaign includes in-store POS, OOH media as well as on-pack stickers.
To enjoy a free sports and wellness session, shoppers need to visit www.yakultactivities.com to register their details and enter their promotional code. From there, they will be able to browse through independent studios, pools and gyms in their local area, download their voucher and simply present it at their chosen venue to claim their reward.
The campaign is running from 1 May until 31 July 2018 but customers who register within the promotional period can still download vouchers until 30 September, with vouchers still being accepted at venues until 3 December 2018. There will be 2.5 million promotional packs of Yakult and Yakult Light available in all major supermarkets and independents across the UK and Ireland.