Valeo Snackfoods is launching Wham Space Babies into the discounter and C&I channels this month, under its Barratt brand.
Available in £1.15 pricemarked packs (PMPs) and non-PMPs Wham Space Babies are super sour and super squidgy, baby-shaped gummies in raspberry, apple, banana and strawberry flavours.
The Space Babies PMP will be available in 12x100g bags and can be ordered from Hancocks and Unitas. Shoppers will find them in Spar stores nationwide with a pricemark of £1.15.
With sour flavours experiencing a market boost of +19.8% in value year on year (Circana), Valeo claims that now is the perfect time for Wham Space Babies to land.
The Space Babies launch will be supported by influencer marketing investment as the brand increases its reach across Instagram and TikTok to raise awareness and encourage its target ‘tween’ audience to try the super sour Space Babies themselves.
Russell Tanner, marketing director at Valeo Snackfoods, says: “It’s great to be having more fun with this well-known brand and using its space theme to bring the brand and products to life.
“Space Babies are just one of the great NPD launches from the Barratt family this year, so watch this space for more new products and reimagined favourites coming soon.”
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