Front of Pack

Weetabix is celebrating the third year of its partnership with The FA with a football-themed on-pack promotion, giving shoppers the opportunity to win a smart watch every day.

Shoppers will be encouraged to scan a QR code on the reverse of The FA partnership packs to find out if they are a winner of a smart watch, or one of 1000s of Weetabix-branded footballs, instantly. Plus, they will gain immediate access to the Weetabix ‘Great Starts Game Plan’ hub. Full of exclusive content from official England Men’s and Women’s Nutritionists, the hub offers clear added value with every pack, including free access to a variety of breakfast recipes and lifestyle tips from the experts.

Weetabix Original, Weetabix Banana, Weetabix Chocolate and Weetabix Protein will host the promotion to maximise its visibility across the period. This comes alongside the ongoing multi-million-pound ‘Weetabix Discovery’ TV advert, social media and radio campaign, as well as bespoke six-sheet posters featuring the on-pack promotion.

The limited-edition packs will also reiterate Weetabix’s commitment to girls’ grass roots football, through Weetabix Wildcats and Huddle, to encourage people to explore how young girls can get involved with the sport. Search ‘Weetabix Wildcats’ or ‘’ to find your nearest session.

Head of brand for Weetabix Lorraine Rothwell said: “With England and Scotland taking part in this year’s tournament, it’s going to be a buzzing summer for football and this campaign gives Weetabix a unique opportunity to bring our tasty products to the breakfast table, whether you’re a football fanatic, keen to follow the game or want to keep yourself and your family healthy. The in-store activations will also help retailers maximise the huge sales opportunity brought about by the summer tournament and elevate the cereal category with shoppers.

“Importantly, we’re proud to reinforce our backing of grassroots football, encouraging participation by making football accessible to all, as well as supporting healthier lifestyles of the nation through partnering with the England Men’s and Women’s Nutritionists for the ‘Great Starts Game Plan’ hub.”