Weetabix has returned to screens with a new media campaign.

Running on TV and social media, the 20-second advert is the latest in Weetabix’s long-running ‘Have You Had Your Weetabix?’ campaign and is part of a £14m marketing spend in the past 12 months to support the brand.

The quirky hand-drawn animation offers a fresh twist on the classic fairy-tale of the Three Little Pigs that takes inspiration from iconic cartoons but brings the genre up to date.

Gareth Turner, head of marketing at Weetabix, said: “We have a long history here at Weetabix of putting a creative twist on famous stories for our commercials and we wanted an advert that would be as memorable as our iconic ‘Have you had yours?’ tagline. We are delighted how this new creative demonstrates that anyone can benefit from a Weetabix breakfast – even the Big Bad Wolf!

“We continue to lead investment in the cereal category to ensure Weetabix remains front of mind throughout the nation with those looking for a nutritious and affordable breakfast. This fun and memorable advert is just the latest part of our marketing for the legendary yellow box.”