Weetabix has announced a new campaign for Weetabix Melts.
Running until 5 December, the campaign will be supported by a £300k investment including proximity outdoor advertising, targeted digital display and e-commerce, and is expected to reach 11 million chocolate cereal lovers.
Anna Cheatley, senior brand manager at Weetabix Food Company, said: “We’ve had a brilliant first year of sales for Weetabix Melts – it’s a real hit with families and is becoming a firm favourite for both breakfast time and as a snack at any time of day. This campaign is set to drive even more awareness of the delicious HFSS-compliant range, with hyper-targeted out-of-home and online advertising.
“Analysing previous out-of-home, digital display, and e-commerce data, we saw a similar activation last year reach over 10 million, and generating over 42 million impressions, so we’re confident we can reach a wide audience over the next month, driving shoppers to the cereal aisle to pick up a pack.”
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