Baker Warburtons has announced the launch of four new additions to its 100+ strong bakery portfolio.
This month, new lines will be added to their ‘Our Dough and Tiger Bread ranges, including crunchy Tiger Rolls, a Tiger Bloomer with Sourdough, ‘Our Dough Soft White Rolls and Thin Bagels.
The launches “demonstrate the continued long-term growth of both product ranges, and commitment to investing in innovation by the 150-year-old family business,” Warburtons said.
This year, the bakery has already launched several new products including a range of Flatbreads, Pizza Crumpets, Protein Bagels and Brioche Hot Dog Rolls, and also announced over £100m investment in new bakeries, distribution hubs and product lines to further support the future growth.
Dates available
The Tiger Bloomer with Sourdough will be available from 31 August in Tesco initially and in wider retailers from September with an RRP of £2. The Tiger Rolls will be available from 20 September in major retailers with a £1.90.
The ‘Our Dough Thin Bagels will be available to purchase from 31 August with a £1.85 RRP, while the ‘Our Dough Soft White Rolls will be available from 20 September at a £1.90 RRP.
Jonathan Warburton, chairman, said of the launches: “For 150 years, our family business has been passionate about making the best quality bakery products for the nation’s families.
“This year, we’re celebrating that heritage by looking forward, innovating to meet the changing tastes of consumers and introducing our biggest ever raft of new products. We’re particularly excited to have entered new categories with our Brioche Rolls and Buns, as well as significantly enhancing our Gluten-Free range and expanding the popular sourdough across more of our portfolio.“”
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