Wall’s Vegan Jumbo Roll receives new recipe

Wall’s has relaunched its Vegan Jumbo Roll with a new recipe.

The new recipe was developed after a year-long project. The new Vegan Jumbo Roll is made from a combination of textured pea protein and cooked giant cous cous to replicate the look and texture of its meat equivalent. It also uses sautéed onions and a unique blend of herbs and spices to match the traditional sausage flavour. The Vegan Jumbo Roll packaging has also been given a makeover, with a vibrant, bold, green design that enhances standout on shelf.

Jason Manley, brand director at Wall’s Pastry, which is part of The Compleat Food Group, said: “For the increasing number of consumers looking to reduce their meat consumption, trust is key, and as the market leader in the meat sausage roll category, Wall’s gives consumers the confidence that our plant-based option will taste just as delicious.

“With this recipe reformulation, our aim has been to draw new shoppers to the fixture by offering a newly improved plant-based sausage roll that has the same incredible great taste, high quality, and exceptional value that makes Wall’s Sausage Rolls’ Britain’s favourite.”