Walls_Breakfast Collection

Wall’s has launched a breakfast range into the convenience channel.

Available now, the range includes All Day Breakfast Scotch Egg (rrp: £1.50), the All Day Breakfast Jumbo Roll (rrp: £1.20) and the All Day Breakfast Slice (rrp: £1.85+). The range has been designed to be an easy breakfast offer on-the-go and can be warmed in the microwave or eaten cold.

Its launch comes as part of its wider strategy to introduce more formats and cater for a wider range of eating occasions, having recently launched into quiche and the food-to-go category. 

Brand director at Wall’s Pastry Jason Manley said: “As a category leading brand, we know we can add real value to Chilled Savoury Pastry and one way to do that is through delivering exceptional food in exciting formats that tap into new occasions.

“Demand for quick, easy but super tasty on the go breakfast solutions is on the rise, and our range offers shoppers a new way to enjoy the Wall’s brand, whether that’s through twist on our well-loved Jumbo Roll or brand new concepts like the Breakfast Scotch Egg. We know they will be a real hit with shoppers, encouraging more people to buy into the category and offering loyal fans something new.”