Wall’s has added two new flavours to its ‘Ready Baked’ range, Pork & Onion and Cumberland.
Available from September 14 with an rrp of £2.50, the two new flavours are set to tap into the increasingly hectic lifestyle of consumers through the ability to be eaten straight from the pack or piping hot after just one minute in the microwave.
In addition, the range design has also undergone a total refresh, comprising recipe photography and colour differentiation for increased shelf standout.
Siobhan Gray, brand manager for Wall’s at Kerry Foods, said: “Ready Baked is proving a compelling message for shoppers with the range’s unique quick cook credentials. The two new flavours will add further excitement to the category and help to increase footfall and drive incremental sales for retailers.”