Walkers has issued translated editions of its Guide to Getting Ready for HFSS.
Now available in Hindi, Indian Punjabi, and Pakistani Punjabi, the guide is intended to help retailers understand whether they are impacted by current and upcoming regulations.
The translated guides will be available on *shopt, alongside the English version and all are completely free to access for retailers. Wholesalers who would like to host the translated guides on their websites are able to do so by contacting their PepsiCo account manager.
Kirsten Reid, impulse category management channel lead for PepsiCo UK, said: “We are pleased to be able to offer the guide in these languages to further help retailers with navigating the HFSS legislation. The original English version of our guide has been in great demand since launching earlier this year, showing how retailers are looking to suppliers for an added level of support on navigating HFSS.
“The launch of the translations forms part of our commitment to diversity and inclusion, and we hope to pave the way for other suppliers to consider the needs of all retailers when sharing information on key topics. This also forms part of our continuing support of retailers during the initial phases of HFSS regulations, as we assist in navigating the new rules.”