Velvet Comfort is relaunching with a new embossed texture to provide added strength and softness.
To mark the biggest ever product upgrade of Velvet Comfort (RRP £1.99), the brand is launching a campaign to drive trial amongst more than a million households with a new TV campaign, supported with radio, digital and in store media focussed on encouraging shoppers to trial the new and improved product.
The brand aims to extend trial by investing £1m into an extensive sampling campaign. More than 1.6m households will get to experience the perfect balance for themselves with free two-roll promotional packs delivered to people’s homes across the country between now and Christmas, reaching over 10% of families in the UK.
Charlotte Parrish, Velvet senior brand manager, said: “We are really excited about all of the upcoming developments for Velvet and the end of 2016 looks set to be huge for the brand. Not only have we improved Velvet Comfort to give consumers the perfect balance of softness and strength, but we are giving more than a million households the chance to experience it for free with our innovative sampling campaign, a first for the brand.”