The Varta range of batteries is being relaunched this Autumn with improved product performance and updated pack designs.

The batteries now perform even better than ever, particularly for high drain devices such as toys and computer accessories, claims the company. The on-pack icons depicting the best appliances for each battery variant have also been updated to make the optimum usage clearer to consumers. Products also feature the label “Lasts as long as Duracell”.

Sales director Anthony Sewart said: “Varta is the challenger brand - we provide market-leading quality at a challenger brand price, which we suggest is around 10-15% below the brand leader.

“In order to ensure convenience retailers gain as much of the market as they can, we recommend they stock the five key battery formats: AA, AAA, C, D and 9V, plus a promotional offering. Varta believes in the ‘buy four get four free’ mechanic, which has been successful for years.”