Sandwich brand Urban Eat has announced the launch of its new festive collection, including the company’s first vegan Christmas sandwich.
The expanded range features the brand’s new vegan Veggie Feast sandwich, designed to cater for the growing demand for free-from diets.
The full collection includes returning flavours; Turkey Feast Sandwich, Turkey, Bacon and Stuffing Sandwich, Brie and Cranberry Wrap, Turkey Bacon and Stuffing Sourdough Toastie and the new Veggie Feast Sandwich.
Isla Owen, head of brand at Urban Eat owner Adelie Foods, said: “The Christmas sandwich is now a much-loved tradition of the festive period in the UK and as well as being a highlight of lunchtimes for consumers, it provides a massive opportunity for increased sales for retailers. “As well as our tried and tested favourites that capture the magic of the season, we’ve extended the collection this year to tap into consumer interest for more vegan on the go products, while also catering for the demand for hot eats that can be eaten out of home. Our extended collection gives retailers even more opportunity to take advantage of what’s long been a thriving market.”
The Urban Eat festive range will be available in convenience stores from 5 November (rrp £2.49 - £3.99)