Products from the Urban Eat range of fresh food to go products will be available to independent retailers through van sales operator Kerryfresh from April.
The range, which includes sandwiches, wraps, fresh salads and fruit pots, has grown into a £100m brand since its launch in 2010, where it was initially launched at the student market. The new distribution deal coincides with a relaunch for the brand with new packaging and the creation of four distinct tiers of products for different consumer markets – premium Posh Nosh, Legends, Core and No Fuss.
A total of 54 skus are initially going to be available through Kerryfresh, more than doubling the operator’s food to go range. Products are manufactured in four separate locations across the UK so shelf lives can be maximised through Kerryfresh’s network of local depots.
Call Kerryfresh on 0800 121 4688