Typhoo Tea has signed two new sporting sponsorship deals. The brand will be the main shirt sponsors for St. Helens Rugby League Club for 2012 and 2013. As part of the agreement, the Typhoo logo will appear on all media backdrops, tickets and on the 18,000 cups of tea served at each home game. Typhoo is also sponsoring the Powerboat P1 Superstock championship which will see one of the 250hp P1 boats adorned with the Typhoo logo. Typhoo hopes that these sporting sponsorships will lead to 15% sales growth over the next 12 months.
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