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Typhoo Tea has signed two new sporting sponsorship deals. The brand will be the main shirt sponsors for St. Helens Rugby League Club for 2012 and 2013. As part of the agreement, the Typhoo logo will appear on all media backdrops, tickets and on the 18,000 cups of tea served at each home game. Typhoo is also sponsoring the Powerboat P1 Superstock championship which will see one of the 250hp P1 boats adorned with the Typhoo logo. Typhoo hopes that these sporting sponsorships will lead to 15% sales growth over the next 12 months.tel: 0151 5224022
Crumpton Oaks has undergone a rebrand, with a new brand mark and complete packaging redesign across its product range.
Saputo Dairy has expanded its range of Cathedral City Cheddar Minis with a five-pack format.
London-based artisan spirits distillery 58 Gin has a gin-based hard seltzer.
SHS Drinks is to introduce a new lemon variant to its WKD range.
Mars Petcare has launched a new Pedigree Dentastix Chewy Chunx range.
Frustrated parents looking to distract their children has led to a run on toy sales at Raaj Chandarana’s Tara’s Londis in High Wycombe, Buckinghamshire
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