Organic food supplier, Windmill Organics, has announced the launch of two new organic water kefirs under the Raw Vibrant Living brand, available to retailers from July onwards in two flavours with an RRP of £2.89.
Made with live cultures, naturally low in sugar, the two new organic water kefirs offer a soft drink alternative that supports the gut - and healthier choice choices.
Naturally fermented and lightly sparkling, the first of the new water kefirs comes in a vibrant Cherry flavour, while the second variant is a fun and exotic option in Mango & Passionfruit, with both offering distinctive bold branding to stand out on shelf.
The ethos behind Raw is the belief that the food we eat should be as close to its natural state as possible. All products within the range are carefully crafted to ensure the natural properties of every ingredient are preserved.
Gemma Williams, head of marketing at Windmill Organics, said: “People are rethinking what they drink, looking for options that do more than just quench their thirst. They’re choosing soft drinks with clean, natural ingredients and added functional benefits, without compromising on taste.
“Our water kefirs give retailers the opportunity to tap into one of the fastest growing trends with an organic, refreshing alternative that brings something genuinely different to the fixture.”
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