Tropicana has unveiled the new “It’s THAT Juice” campaign.
Created by advertising agency LOLA MullenLowe, the campaign is set to run throughout 2023, brings focus to the brand’s chilled range and its new ambient range.
It will roll out across the UK with OOH & digital, BVOD, Social and PR. In addition to creative from LOLA Mullenlowe, the media buying strategy was developed by Hearts & Science and a PR and social campaign will be executed by Stir and SEEN Connects, respectively.
Chief marketing officer, Europe at Tropicana Brands Group, Mick Van Ettinger, said: “The launch of this new campaign marks an exciting moment for our beautiful brand. It expresses our confidence as market leaders and showcases what makes Tropicana special. It’s about more than our heritage, or our sun-ripened oranges that are handpicked at their peak and squeezed within 24 hours – it’s because Tropicana isn’t just any juice, it’s THAT juice.”
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