Treasury Wine Estates’ 19 Crimes brand has entered the hard seltzer category.
Available in a 330ml can (rrp £2.50), the two new flavour combinations include Lime Bitters and Raspberry and Black Pepper. Both variants are 5% ABV and containi 99 calories per 330ml. The launch will be supported on social media, as well as through sampling activations across the year.
Head of marketing EMEA at Treasury Wine Estates Ben Blake said: “This is a first for Treasury Wine Estates, as we launch a seltzer under the disruptive 19 Crimes brand. The brand will continue to push the boundaries of the traditional wine category to appeal to a younger demographic by igniting their sense of discovery through the introduction of different products and flavour profiles.
“The new seltzers will not only appeal to those seeking refreshment occasions, but they will also meet the increased demand for lower ABV drinks options.”