The Laughing Cow, the No. 1 cheese triangle (Nielsen April 2018), is extending its range with a new Tub format and brand relaunch including an impactful TV ad designed to communicate personal versatility through a new ‘Snack Like You’ creative platform.
Available to multiple and convenience retailers nationwide from June, The Laughing Cow’s new creamy Tubs are available in both Original and Light variants (RRP £1.45, cases of 10). Offering consumers a versatile and smooth snacking solution the packs are re-sealable for extra convenience and long-lasting freshness.
The new TV AD which will air mid-June shows people enjoying it in a variety of ways with the strapline ‘However you snack, snack like you.’
Supported by a significant marketing investment that includes TV, digital, PR and shopper activity, the fully integrated campaign will run from June-September.
Alexandra Labaisse, senior brand manager at The Laughing Cow, said: “Snacking is a growing trend that shows no sign of abating with £24.9bn occasions each year and 71% of people snacking at least once a day (Mintel Cheese report June 2016). Our brand relaunch, TV ad and new formats have been designed to help retailers capitalise on the growing consumer desire for versatile snacking solutions, that can be tailored to their own personal taste. Whether you spread it, dip it, or dunk it, The Laughing Cow cheese is the perfect snack partner to pair with a variety of foods and can drive your cheese spread sales.”