The Great British Porridge Co. focuses on its health credentials

All products in the brand’s instant porridge range are gluten- and dairy-free and made with no added sugar and high quality wholegrain oats, fruit, nuts and seeds.

Available to convenience stores now in a trio of flavours: strawberry & peanut butter; red berry & pumpkin seed; and blueberry & banana, The Great British Porridge Co. portfolio is sold in 385g bags with an rrp of £3.99.

Company founder Jacqueline Barleycorn said: “I think we’ve entered the market at just the right time; people want all-natural and healthy food that’s full of goodness but is quick to prepare and our porridge ticks all those boxes.”