Tchibo is marking Valentine’s Day with its first consumer promotion, pricing regular and large hot drinks at £1 for the duration of the day.
Retailers with Tchibo to Go! machines will not be charged for the day, meaning that they keep the £1 earned on every cup sold. Over 250 sites will be taking part in the promotion, including Convenience Retail Awards finalists McLeish of Inverurie and Spar Parkfoot.
A Tchibo spokesperson said: ”The promotion is to engage with our end consumers, promoting the brand and getting more people on board with Tchibo To Go!”
Posters have been supplied to participating sites.