Country Choice Natasha Allergy

Country Choice’s parent company Sysco GB has entered into a three-year strategic health partnership with The Natasha Allergy Research Foundation, to helping to support the organisation’s goal of preventing and eradicating food allergies.

All Sysco GB operating companies, Country Choice, kff, Medina Foodservice, Brakes and Fresh Direct will be supporting the campaign through their businesses with plans to raise awareness through a number of key activities including events, webinars, and video.

Paul Nieduszynski, chief commercial officer for Sysco GB, said: “Awareness of the importance of allergen labelling has grown massively in the past few years, thanks in no small part to the work of The Natasha Allergy Research Foundation.

“However, we know there are still a lot of gaps in both knowledge and application, and we want our partnership with The Natasha Allergy Research Foundation to be the catalyst for a renewed campaign to put allergy labelling at the very top of the food agenda and support The Foundation’s aim of ending food allergies.”

Tanya Ednan-Laperouse OBE, co-founder of The Natasha Allergy Research Foundation, added: “We are really pleased to receive ongoing support from Sysco GB whose business in the food sector spreads far and wide. The mission of Natasha’s Foundation is to make food allergy history through discovery science and awareness so that food allergy can be dialled back down and people can lead better and inclusive lives around food. As food allergy grows bigger each year it is more important than ever to tackle the issue head on and without delay. The support from Sysco GB will help Natasha’s Foundation to deliver on its mission and improve the lives of millions of children, teenagers, and adults.”