Swedish fast food brand Sibylla is stepping up distribution of its hot dog food-to go solution in the UK.
The brand offers a complete food-for-now solution for c-store and forecourt retailers looking to tap into the growing food-to-go sector, providing a roller grill serving the brand’s Classic and Kabanoss Hotdogs and soft French baguette. The hot dogs have an rrp of between £2.50 and £3.20.
Sibylla currently offers two module sizes to meet the needs of different markets. A Counter Top Module is a flexible option for convenience and forecourt stores with limited space, incorporating the contact toaster for the baguettes and roller grill for the sausages. The Freestanding Module is a roller grill that incorporates a bread box, contact toaster, dressing holder and cooling drawer that can be placed as a separate entity within a store.
Sibylla is currently offering the 60 Counter Top Module free on loan, with the first order priced at £350 and minimum monthly order of £300. The 60 Freestanding Module is also available free on loan, with the first order priced at £550 with a minimum monthly order of £450. Both are available on a trial basis.
On-site training is provided for operating staff, with ongoing support via dedicated account managers, marketing and POS to help drive sales.
Sibylla UK director Phillip Gaffney commented: “With greater demand for convenience, value and quality in the food-for-now sector, our launch into the UK market could not be more well-timed. We can currently be found in numerous locations across the UK, including our flagship outlets at Drayton Manor Theme Park.”
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