Heinz is running a £6m media campaign to support its tomato ketchup brand. TV ads run for five weeks and will highlight how the company uses particular tomatoes grown from Heinz's own seeds to make their sauces.
The campaign emphasises the company's market-leader status with the strapline, 'Heinz, We don't have to play ketchup'. Press ads and in-store activity will carry the same message.
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