S&N is teaming up with Ladbrokes for its World Cup promotions. One promotion will run across a range of eight, 12, 18, 20 and 24 multipacks of Fosters, Kronenbourg 1664, John Smith's Extra Smooth and StrongBow and will offer a free £5 bet on each pack.
Consumers can either telephone Ladbrokes or log onto Ladbrokes.com to set up an account. The promotion is limited to two free £5 bets per household.
There will also be a promotion on single cans, four-packs and single bottles of StrongBow Sirrus. Consumers can send a text message to gain automatic entry to a weekly draw to win a £1,000 bet. The purchase also entitles consumers to a free £5 matched bet: their £5 outlay is matched with a free £5 bet from Ladbrokes with four bets allowed per household.
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