● The firm is investing £2m in the relaunch, which will see the introduction of a new range of three crisp flavours, two tortilla variants, one poppadom product and three nut styles.
● The new year also sees McCoy's crisps receive a 30% saturated fat reduction, and McCoy's tortillas receive a 60% reduction in saturated fat.
● McCoy's also has a revamped pack design.
● A new sizzling king prawn flavour will be added to the range in February.
● Meanwhile, healthy snack line Go Ahead! has had a packaging makeover, which will be supported by a £2m television and digital support programme.
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