COBRA BEER has launched an on-pack promotion with airline bmi and publisher Rough Guides on four-packs of Cobra Premium, Lower Cal and 0.0%.
Up for grabs are flights to European and long-haul destinations.
One-hundred runners-up will win a copy of World Party: the Rough Guide to the World's Best Festivals, plus a case of Cobra beer.
To enter, consumers need a unique code found on Cobra packs.
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