DAIRY CREST is running its first ever on-pack promotion for Utterly Butterly. 

● The Utterly Irresistiballs activity is featured on 10 million 500g packs and uses a lottery ball style mechanic that gives consumers the chance to win one of 10,000 instant prizes.   

● The promotion drives entrants to the refreshed consumer website (www.utterlybutterly.co.uk) where they enter the numbers from the pack and then roll the 'irresistiballs'. If they match six numbers or more they will win a prize ranging from a free tub of Utterly Butterly product voucher to a Nintendo Wii, shopping vouchers, a 42" plasma TV or the £10,000 jackpot.

TEL 01372 472200