To celebrate the launch of its new trade website, STG UK has unveiled a new campaign inviting retailers to share stories about their community efforts.

Every three months from November 1, STG will select a convenience retailer to be named a ‘Local Hero’. The retailer will win a £2,000 cash prize, as well as a selection of STG stock to help support their business.

Jens Christiansen, head of marketing & public affairs at STG UK, explained: “We recognise the essential role that independent retailers play in local society. They are often considered the hub of the community and are greatly affected by issues in the areas they operate in.

“While retailers are in the business of delivering services to their local community, they often go above and beyond the call of duty to offer support to those in need. By celebrating their achievements and ambitions through our new Local Heroes initiative, we want to help them strengthen their relationship with the local community, and therefore help strengthen their business.”

To enter the initiative, retailers can visit the new STG UK website and complete a form with details of how they have, or would like to, support their local community. The Local Heroes initiative is running as part of STG UK’s ongoing ‘Let’s Talk’ campaign.