Starbucks Protein range

Starbucks is releasing a debut protein drink range as part of its ready-to-drink portfolio.

Starbucks Protein Drink with Coffee (RSP £2.75) is available in three flavours: Caffe Latte, Chocolate Mocha flavour, and smooth Caramel Hazelnut. The range is available from 13 June, contains 20g protein per bottle (330ml), creamy low-fat milk, and no added sugar.

Head of beverages at Arla Adam Hacking said: “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that.

“We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee. By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.”