By Convenience Store2010-12-11T00:00:00+00:00
As any advertising exec who’s launched a product for men will know, they’re a tough audience to reach. Mintel says that while women are more likely to believe adverts for products promising glossier hair, or smoother skin, men are much more cynical…
Is your female toiletries range good enough to win over those top-up and distress purchasers? Tracy West offers advice on ironing out the wrinkles
Colds might be a nuisance, but they can make you money. Tracy West takes a healthy interest in the latest marketing advice for the category
Philip Morris Limited (PML) is to “significantly expand” its field force operations to focus on offering more support for IQOS smoke-free range.
Peperami has unveiled a new packaging design and logo.
Pladis has crossed McVitie’s Jaffa Cakes and doughnuts to create Jaffa Jonuts.
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