Spar has become the first UK grocer to make its full range of own label wines suitable for vegan.
The vegan Spar wine range includes over 70 wines, which have won more than 190 awards between them over the past three years. This follows a pledge made by the business in 2019.
Spar UK brand manager for own label beers, wines and spirits Adam Georgiou explained the move. “More than half a million people took part in Veganuary 2021 and 85% of those surveyed said they planned to at least half their intake of animal products after January, but it’s not just vegans driving the demand. People are increasingly looking for vegan products, regardless of their eating habits or lifestyles. As a result we decided that the time had come to create more inclusive ranges that tap into what our shoppers are looking for.”
All wine from SPAR’s 2021 vintage will be 100% suitable for vegans and available across more than 1,700 licensed SPAR stores across England, Scotland and Wales
Spar is supporting the launch with digital communications, instore and online POS, consumer PR including advertorials, influencer activity, media and celebrity outreach with an estimated reach of 5 million people. The campaign’s focus is driving customers to Spar stores with price promotions. All wines featured in the consumer PR programme are award winning wines and will be on promotion from 3 January – 9 February 2022.
“We are really proud to be delivering on our promise to become the first grocer offering an own label wine range that is suitable for vegans,” added Georgiou. “The new range is exciting for vegans and non-vegans alike and we are looking forward to developing more products to cater for all dietary requirements.”