Smirnoff is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which encourages consumers to try something new.

The £2.5m integrated campaign includes TV, digital, PR and POS. Smirnoff will also be launching Slumberfest, an experiential activity across seven cities where consumers will be invited to an interactive nightlife experience, which will feature oversized four poster beds, retro-gaming areas and ‘larger-than-life’ characters.

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