England’s World Cup semi-final against Argentina is set to generate an additional £455m for the UK economy, according to the latest predictions from the Voucher Codes website.
In its latest report, it forecasts 26.2m people will tune into the match on Wednesday at 8pm, spending across both the retail and hospitality sectors.
The retail sector will benefit the most from England making it to the semi-finals, with sales for the one match predicted to reach £356.5m.
The largest share of spend will go on food and drink (£238.3m) as consumers go all out to support the Three Lions.
Looking at the tournament stage as a whole, British businesses can expect to enjoy a boost of £563.4m across the two semi-finals. A healthy £437m is set to be spent at retail stores.
This accounts for just a small portion of the £3.8bn forecasted to be spent across the whole tournament.
Moji Oshisanya, chief commercial officer at Voucher Codes, said: “With a maximum of only two games left to play, and the stakes higher than ever, British businesses are set for yet another major boost from England’s semi-final involvement.
”At this late stage in the competition, consumers are prioritising home watch parties and budget-conscious hospitality visits, saving their money in the hopes that England can make it all the way to the final.”
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