Scandinavian Tobacco Group Signature Action

Source: Scandinavian Tobacco Group

Scandinavian Tobacco Group UK is changing its Signature Dual brand to Signature Action.

The move, which comes into effect on 1 January 2021, is in order to maintain consistency within its global brand portfolio.

STG’s UK country director Alastair Williams said: “Sales of our newly re-named Signature Action brand have been growing steadily since launch, and we will be continuing to build on this momentum throughout 2021, not least through our field sales force who will be calling on as many independent retailers as possible to talk to them about it. We are keen to stress that only the name of the product is changing and the cigar itself will remain the same. It still offers adult smokers the same smooth and enjoyable smoking experience and will continue to play an important role in our market leading Signature brand portfolio.”

For more on the tobacco category, check out Convenience Store’s latest products in depth report.