Savse is celebrating heritage purple carrots with the latest addition of its range.
The brand says purple carrots provide a great depth of flavour and up to 28 times more antioxidants than their orange cousins.
The new flavour will be available to purchase from July (rrp £2.49 for 250ml bottles).
Savse founder, Guka Taveridze said: “Purple carrots are much earthier, crunchier and less watery than the common supermarket type, making them the perfect base for Savse’s latest smoothie, we were so excited when we discovered the purple carrot that we knew we had to create a new smoothie, celebrating the true roots of the carrot and keeping it natural for our consumers
Today’s consumers are becoming more health-conscious and are constantly driven towards natural offerings and new or under valued ingredients. We wanted to create a product that is not only visionary in its health offering but one that tastes great and brings new flavours to our discerning audience who are sick of synthetic tasting smoothies with added sugars. ”
Savse drinks are cold-presses to ensure the fruit and veg ingredients retain their goodness. High Pressure Processing (HPP) is used to preserve the drinks. This means no artificial colours, preservatives and no added sugar.